There was a whole series of these ads on Japanese TV about three or four years ago. In each one the fella is depicted as a hard-working salary man who comes home and drinks Sapporo. Oddly, his girlfriend or wife is invariable depicted as a giantess and in the end scene he is depicted as completely blitzed, resting either in her crotch or bosom.
The Japanese are so weird.
Update: There was a story in Sunday’s Washington Post about how submissive today’s Japanese man has become.